Welcome to SegmentationPro!

This a blog that explores methods for clustering and analyzing data of all shapes, sizes, and types with a focus towards customer segmentation. Customer segmentation is a powerful tool that businesses employ in order to effectively market their products and services to new customers. It can also help businesses improve the quality of service provided to existing customers and promote customer loyalty and retention.

Most of the data science and machine learning blog posts I found on the topic usually refer to K-Means clustering or a similar unsupervised learning. There are many more algorithms that can be employed for this purpose and I wanted to create a resource for anyone looking for other methods to employ in their projects.

Whether you are a budding data analyst, an experienced professional, or a marketing professional looking to expand their skillset, my intention is to make SegmentationPro assessable to all interested parties. Subscribe to my blog to keep apprised of new posts and updates.